The Challenge: Present Complex Machines Convincingly
For machine builders such as SW, the presentation of their product portfolio at trade shows is a special challenge. The transport and setup of large machine tools cause significant costs. They also strongly limit the number of products that can be on display. At the same time, the company must communicate complex technical functions and innovations clearly to different target groups.
Visitors explore a machine on the touch screen
The Solution: Next-Generation Digital Product Presentation
To meet these challenges, SW chose an innovative combination of touch screen technology and interactive 3D visualization. Together with Vuframe, SW created a custom presentation solution that lets visitors experience the complete product portfolio digitally.
▸ Interactive 3D models of all machine types
▸ Integration of technical data and marketing material
▸ Intuitive touch operation for employees and visitors
▸ Flexible scaling to different display sizes
▸ Offline availability of all content
Implementation: From Vision to Digital Reality
SW and Vuframe worked closely together on the implementation. First, the CAD data of the machines was automatically converted into optimized 3D models. These models were the basis for different visualization formats, from technical animations to interactive AR presentations.
André Harter, Head of Marketing and Business Development at SW, sees clear advantages in the digital presentation:
"The solution from Vuframe opens up completely new options for our product communication. Now we can present our complete portfolio impressively, independent of physical limitations."
3D kiosk application with media library and 3D product catalog
Added Value through Modern Technology
The new presentation solution proves itself on several levels:
- Efficient product presentation The digital display makes it possible to show the complete product portfolio and to demonstrate complex functions clearly.
- Cost optimization Lower transport and logistics costs and less effort for setup and teardown make trade show presences much more economical.
- Flexibility You can use the solution easily on different display sizes and adapt it quickly to new product variants.
Mobile AR technology brings machines directly to the customer
Lasting Success through Digital Innovation
The positive response from trade show visitors and sales representatives confirms the success of the new concept. SW already plans to expand the digital presentation options to more sales channels.
▸ Presentation of the complete product portfolio
▸ Lower logistics and transport costs
▸ Flexible use on different channels
▸ Fast updates when products change
▸ More sustainable trade show presences
The collaboration between SW and Vuframe is a clear example of how modern technology revolutionizes product communication in mechanical engineering. The combination of high-quality 3D content and intuitive presentation technology creates new options to present complex technical products impressively.
About SW
Schwäbische Werkzeugmaschinen GmbH, or SW for short, is a manufacturer of production systems for metalworking with headquarters in Schramberg-Waldmössingen. Worldwide, more than 1,600 employees develop and engineer machine tools, production systems and special accessories. In addition to its headquarters, the company has branches and sales partners in a total of 35 countries worldwide. In 2022, its revenue was 466 million euros.
Interested in Your Own Digital Solution?
About Vuframe: Vuframe is a leading system provider for 3D solutions in mechanical engineering. Since 2011, we have revolutionized product visualization with state-of-the-art gaming technology. Our solutions make technical complexity easy to understand immediately. They help companies stand out in global competition with impressive product communication.
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